Monday, 29 June 2015

Fulfilling your customer Needs on website brings conversion

The websites that serve the users by providing what and when they need are put out by Google and algorithm change is the clean evidence of it. Google avoids directing the users to the websites that can ruin their browsing experience and that would go against the promise Google made to provide its users relevant content.

Developing a mobile-responsive website is just incunabula, but bringing some modification to your website won't help you to cope up with the consumer's changing behavior and expectations. You need to add the "mobile strategy" to your marketing strategy. How? Find out here:
1.Consumers today prefer mobile phones or whatsoever device is in their hands to access the internet. This clearly speaks that just modifying your site to make it elegant on different devices is just not that enough. You need to develop as perspective of the customers.

2.If you have already increased a set of buyers, conducted testing and research and also included the CTAs, then it is now time to move ahead.

Marketers are incentivized by Google to identify the so called "micro-moments".
"Micro-moments occur when people reflexively turn to a device-increasingly a smart phone-to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped."
How to anticipate and capitalize on these micro-moments is deduced by many brands.

There are few ways available to analyze these micro-moments and design your content to meet the objectives. Below are the ways you can start with:

·Search: It includes the searches the users are going to do on your website and landing pages. It also takes into account the ads, queries and keywords that pull the users on different devices to your website and landing pages.

·Content: You need to analyze the content which the users access by stage and by their respective devices.

·Flow: Focus on the flow of the content that is segmented by the device.

3.It is not necessary that the metrics developed in desktop-centric days may fail to get translated to new multi-device, micro-moment world.

Whenever a prospect visits a website owned by a consulting firm, there are following things he might be looking for:

a.They want to show an infographic coworker.
b.The bio of a partner with whom they are about to meet
c.A case study to read while traveling

The design you make for the website for mobile experience must meet the expectations of the prospect and help them to find the information they are searching for. If your website consumes much time, be ready to face the damage that will be the aftermath.

4.According to a survey made by Google, people who view videos more on mobiles are 1.6 times as likely as TV viewers to talk video content they are watching and 2 times as likely to feel as if they are personally connected to the brands that represent the video.

5.The overall meaning of a website for mobile revolution means having a website that is responsive, containing relevant content and smoothly navigated. Being a marketer, you need to aid the customers smoothly and easily by helping them find what they want.

To make your website mobile optimized, follow the tips given below:

Use large, readable text.
Use clear and large images
Keep the layouts simple.
Use mobile-friendly CTAs.

By following these tips, you will be successful in changing the digital behavior of the consumer.

If you are thinking for developing winning Website or Outsource Website Ontwikkeling India to a Wordpress Ontwikkeling. You should read the other articles written by the author for tips and tricks related to this.

Post a Comment

Outsourcing Website Development India © 2015 - Designed by